Founded by Elodie Blanchard in 2005, ElasticCo specializes in textile design and fabrication âˆ’ from large-scale custom curtains and site-specific installations to ready-made surfaces, soft furniture and home accessories.
Biography: Elodie Blanchard
Elodie Blanchard was born in 1976 in Grenoble, France. She began designing clothes and organizing fashion shows in her teens, before moving to Paris to study sculpture at the Ã‰cole des Beaux-Arts and fashion at the DuperrÃ© School of Design and Fashion. In 1999, she won the young designer prize at the International Fashion Arts Festival of Hyeres, which gave her the opportunity to sell her eponymous clothing line at the famed French La Redoute store.
Blanchard moved to the United States in 2000 after she received a grant to study at CalArts in Los Angeles. There, her interests expanded to performance projects, including collaborations with musicians and dancers. One of these collaborations was the project called Noisy Clothes where she met saxophonist Jonathan Moritz, who became her husband.
The couple moved to New York in 2001 and Blanchard delved into a variety of endeavors including prototype product development, trend forecasting, special event design and costume and set design. After crafting dance costumes entirely out of rubber bands for a project, she developed a unique line of home dÃ©cor products made out of the material, which became the inspiration for her studio name: ElasticCo.
Blanchard soon found she most enjoyed collaborations with architects on large-scale fabric installations that enabled her to link her interests in textile and creative problem solving and focused her efforts in that direction. She has worked with architects among the likes of Delson or Sherman, Work AC, and Taalman Koch on a variety of projects including the award-winning off-grid high-desert prefab itHouse and P.F.1 (Public Farm One), the 2008 MoMA/P.S.1 Young Architects Program winner.
Blanchardâ€™s work has been featured in The New York Times, New York Magazine, Fortune, Metropolitan Home, Interior Design, DWELL, Domino and ELLE Decoration among others. She teaches at Parsons the New School for Design and lives with her husband Jonathan and their son Gaspard in Brooklyn, a bike ride away from her studio.